Cru World Wine, the world’s leading fine wine and spirits investment platform, has launched its brand new app.

With wine investment rising by 5% within the last 12 months and an overwhelming 149% over the last ten years* Cru’s app heralds a revolution in fine wine management and trading. 

Developed by its in-house development team, led by CEO Jeremy Howard and Head of User Experience, Craig Buckland, the revolutionary app has some unique and accessible features for wine fans to enjoy.

The app incorporates the best elements of Cru’s web platform, which offers the world’s most comprehensive offering of fine wine and spirits and has a physical warehouse network spanning 3 continents, encompassing 7 facilities.

It also offers existing clients and new users market access, secondary trading of over 25,000 products and portfolio management, all available in one app for the first time.

The app uses Websockets to allow super fast trading price updates to be communicated to the app by Cru’s tailored pricing engine.

Cru World Wine celebrates its 10 year anniversary this year and has made it its mission to make fine wine ownership accessible. Budding investors or seasoned pros can start investing with as little as £50, with many users building portfolios now worth millions.

Cru World Wine Co-Founder and CEO Jeremy Howard commented:

“Our new App is the tool fine wine has been waiting for. Never before was it possible to manage all elements of a fine wine or spirits portfolio from a mobile App. Ours offers all three critical elements:  access to new releases, secondary market trading and portfolio management tools all in one iOS and Android App.  

“No other App allows users to buy and sell over 25,000 of the world’s finest wines & spirits, allows clients to place bids on tens of thousands of products, offers real time valuations of wines and portfolios, shows scores, reviews, graphs, analytics and even has an AI sommelier and a genuine financial quality two-way secondary market. 

“The App is interactive – new bids and responses to offers are push notified direct to the user’s phone. Early users have been blown away by this quantum leap for the fine wine & spirits market.”